How to Market a Successful Virtual Event & Conference in 2022
A lot of virtual events are happening across diverse industries. About 89% of the industries propagate their marketing message through virtual conference platforms. There is tough competition in creating compelling event marketing strategies that cut through the noise and attract the audience. Even your rivals seem to use the same marketing channels as you do. How should you market a successful virtual event for it to reach a global audience without getting caught in the digital shuffle?
Proven marketing strategies to get your virtual event a heart:
Before planning a marketing event, understand your audience and your target persona research on audience demographics, interests, and goals. This information is crucial to leverage the appropriate marketing channel and the marketing message you need to adopt. Other core marketing strategies for a successful virtual event are given here.
1. Create a stunning landing page:
The landing page of the virtual event is the focal point of the marketing campaign. The winning strategy for an effective virtual event conference will help spruce up the landing page with interesting and attractive designs. This fosters audience communication and motivates them to register for the event. The landing page should include an
- Attractive event title,
- Schedule of the event,
- Event agenda and a brief overview of the event,
- Brief event content and images,
- An interesting video to attract traffic.
2. Have a clear marketing plan:
Before creating a clear marketing plan, set a clear goal and understand your audience perfectly. Understand their expectations from the event through pre-event polls and surveys. Establish the event budget and seek help from sponsors if required. Build a marketing team to help with marketing, technical support, and event coordination.
3. Market the event at the right time:
Now that you have done all the groundwork and got the event strategy and team ready, the next is to announce the event. Though you are excited and all set for the announcement, wait for the right time. Doing it too early will dilute the anticipation of the event, and doing it too late will fail to drive enough reach.
4. Tap the benefits of email marketing and social media:
Email marketing is pivotal for successful marketing. Craft emails with a clear subject line and start mailing the existing subscribers. Include a clear call for action in the email along with the invite.
Social media is also a great place to create buzz about the event. Choose the best event platforms like Virtex to amplify the event message and to foster two-way engagement through messengers.
5. Market the event through the sponsors:
Large events have to leverage sponsors. Getting them on board is the best marketing strategy for the virtual event, and it will help them achieve their sponsorship goals. Sponsors can market the event on their website, social media wing, and other web content. And motivate the key speakers to share event information on their social profiles.
It is mandatory to keep working on the virtual event promotion strategies to maintain audience engagement levels. This throws light on the existing marketing strategies and opens venues for improving the successive events. You can try offering a secret giveaway for those who register for the event. And choose the best event platform in India like Virtex to help with real-time insights and analytics of the event. The key to a successful event is always creativity, adaptability, and being laser-focused on the audience and their interests.
Your guide for hosting stunning virtual conferences and events in 2022
Virtual conferences are not mere virtual meetings or webinars but are multi-day events hosted online. These could be live entertainment, educational programs, panel discussions, training programs, and everything under the roof of digital communication. According to Cisco, virtual events will grow at least 15 fold by 2022. Brands will be embracing live streaming and virtual conference platforms to reach their prospects. The ultimate aim of these virtual events is to create brand awareness, build relationships and attract leads.
Why Virtual conferences and events will be the future for business communication?
How virtual events and conferences nurture business communication?
Attendees sign up for the virtual event to learn about a product or service or get trained. They also have networking goals in their mind or attend the event for fun and celebration. The virtual events thus create a win-win situation for both the event planners and the attendees, and it caters to the remote audience who are unable to attend in person. They are also cost-effective and help brands achieve better ROI.
Types of Virtual events that will see a rise in 2022:
Some virtual event types you can consider to propagate your business message:
Virtual events are precisely similar to physical events, except they happen over a digital platform. They offer the same experience as in-person events with timed sessions, breakouts, etc. Common types of virtual events that will see a rise in 2022 are,
1. Webinars: They typically last between 45 to 80 minutes. They use video conferencing tools that allow Q/A sessions to provide live or pre-recorded videos and live interaction. Webinars generally attain 100% virtual attendance.
2. Conferences: They have a complex agenda with many sessions, keynotes, breakouts, etc. Virtual conference platforms with in-built engagement tools support them. The platform also allows them to view real-time keynotes and interact with fellow attendees.
3. Online workshops: These are popular virtual events for training people. Their platform should facilitate live Q/A sessions and one-on-one discussions. They should allow a share screen feature to help the trainer share content.
4. Music concerts and celebrations: Apart from business sessions and academic lectures, virtual events are also great venues for virtual celebrations and concerts. They help remote employees of an organization collaborate and interact on a lighter note.
Requirements for hosting stunning Virtual events:
Virtual conferences rely on technology to offer an explicit experience for the attendees. Choosing the best event platform in India is the first step in hosting a spectacular event. This platform is a software tool that offers the best virtual capabilities to engage and entertain attendees. The best virtual platform Almond Virtex serves as a one-stop destination to handle all requirements of a virtual event.
Its powerful video conferencing and webinar tools help organize spectacular virtual events close to a physical event. Virtex offers robust engagement features as it accommodates surveys, live chats, live Q/A sessions, and pills. It’s attendee directories and discussion forums foster networking between attendees and panelists and among attendees. It offers custom landing pages, email interaction, and virtual hang-out spaces for ambient engagement. Virtex is a perfect platform for virtual webinars, conferences, entertainment events, virtual placements, workshops, etc. Its event insights and analytics help measure event KPI during and after the session completes. And their technical team will leave no stone unturned in their path of creating a stunning virtual event.