Five Ways to Cut Your Hybrid Event Capture Costs
There are undoubtedly many benefits to hosting hybrid events. We could even talk about how hybrid events are transforming the events industry. However, one thing to look into keenly is the cost associated with them.
With hybrid events, since one portion of the audience is in-person, some organizers would like that part of their content to be captured as well. After all, any content shared during your event is great material for marketing. So, do not make the mistake of foregoing the capture of content altogether.
Capturing events on-site can seem expensive. However, with a few simple tricks, you can save a good amount of your resources and even reap profits.
1. Skip Videography
Cameras have gotten quite smart today. Video cameras come with remote-control heads and they can also pan all across the room, remotely. That means you can do away with videography services.
Before you do that, ask yourself what kind of event are you having. If it involves a lot of movement on stage, it might not make sense to lose the videography because it still captures much more content than remote video cameras.
2. Don’t Capture EVERYTHING
One of the greatest advantages of event marketing is that you can make it available on your website as content. But your hybrid event planning should account for sections of the event that can be used later.
Let your venue provider know your budget and that you’re open to trying different bandwidths. Sometimes, the lower level is as good alive.
Moreover, live streaming can be very expensive. So, cut your costs by reducing the live streaming coverage. Instead, decide what needs to be live and what can be made available on-demand later.
3. Don’t Be Afraid To Negotiate
One of the reasons why live streaming can be expensive is the associated charges of wireless connectivity. Most venues have fast enough hard-wired internet. It is cheaper. Now, what you will need to do is negotiate the charges for using this facility.
You reaches the higher level and you end up paying lesser. You will be surprised by the amount of money you can save there.
4. Play around with your options
If you’re not using a videographer, then you might miss out on capturing the feeling of the entire event for your virtual audiences. However, give them the content that they are looking for. You can use a high-resolution camera and place it closer to the speaker. This method too can help cut down costs. If that doesn’t work for you, you can also use stream the audio and the slides that are being presented. Anyway, the best hybrid event platform have several engagement options for virtual attendees to feel connected to the speaker.
5. Monetize your content
You’re capturing content so that it can help you find on-demand viewers. So, don’t be afraid to monetize it. Try simple pricing strategies such as a package to see everything or just the speakers. There could be another package for live vs. post-event content.
Again, you’ll be in for a surprise. People are willing to pay for good content. So, ensure that you market your event and create good teasers so that you can push more people into paying for the entire content.
Hybrid event platforms like vFairs, Almond Virtex, Airmeet, Hopin can help you with distributing this content and give you valuable data with actionable insights. So, you can figure out who is more likely to purchase and who needs a different approach.