The Evolution of Events and Experiential Industry: 2D, 3D and Metaverse Events
With the evolution of technology, every aspect of our lives has been impacted, including how we receive and share information and how we see the world. Due to the abundance of gadgets and applications, the event industry has taken advantage of technology to communicate with visitors and promote events.
While virtual reality technology has brought many changes to the ways we live our daily lives, there is still a large space to be filled in creating a convincing and immersive metaverse. This is because combining all of the existing XR programs and tools into one place will likely experience it as one big open world instead of thousands of individual online games. With this understanding in mind, it allows you to decipher how people use these different types of technologies.
In this article, we will look at how technology has changed the event industry over the last few years and how the metaverse events are different from 2D and 3D events.
What is the difference between 2D, 3D, and Metaverse Platforms?
Understanding the difference between 2D, 3D, and Metaverse platforms is important. Let’s explore this concept and see how they differ to determine which one is better for you.
2D Event Platform
A 2D virtual event platform comprises a flat grid layout, which combines graphics and labels. The flat design leads the user through the space in an intuitive, step-by-step process. These event platforms offer users an online dashboard to organize their events, collaborate with other team members, send out invitations and RSVPs, track and manage the attendance, and more.
Some 2D hybrid event platforms such as Hubilo, Almond Virtex 1.0, Hopin, and Airmeet are web-accessible, making it simpler for participants to participate in the event from a desktop or smartphone.
3D Event Platform
3D virtual event platforms create a dynamic and engaging experience. With 3D virtual event platforms like Samaaro, Almond Virtex 2.0, and vFairs, you can retain your audience’s attention by creating life-like spaces in a virtual environment. These virtual or hybrid event platforms are meant to provide a full-immersion digital experience for an audience.
As the popularity and frequency of events continue to grow, many event organizers are looking for more ways to provide an immersive experience. The Metaverse provides a major opportunity for such events by incorporating blockchain, AI, NFTs, 3D designs, and other digital technologies to power the event platform.
Why is there so much hype around Metaverse?
Metaverse seems to be the hottest thing in tech these days. Google, Sony, and other giants are jumping into this space with all kinds of ideas. And many people are now talking about a metaverse as if it would be another internet that works inside a virtual environment.
The metaverse — a simulated 3D environment that allows users to interact with one another and their surroundings — promises to be a game-changer for the events industry. As a utility, metaverse can be used as an effective way to communicate information and ideas and for education.
Can you imagine walking up to a keynote speaker or an industry giant on the other side of the planet and asking for advice or just chatting with them? The metaverse can enhance the digital experience of going to an event and lead to more spontaneity for the event-goers. Physical construction costs or building codes don’t limit the metaverse. You can create events with an unlimited number of rooms and meeting places so people can attend events or interact with other attendees seamlessly.
Organizations will use Metaverse gatherings to enhance their brand equity, drive social media engagement, develop new customers, expand distribution channels and generate new revenue streams.
Your guide for hosting stunning virtual conferences and events in 2022
Virtual conferences are not mere virtual meetings or webinars but are multi-day events hosted online. These could be live entertainment, educational programs, panel discussions, training programs, and everything under the roof of digital communication. According to Cisco, virtual events will grow at least 15 fold by 2022. Brands will be embracing live streaming and virtual conference platforms to reach their prospects. The ultimate aim of these virtual events is to create brand awareness, build relationships and attract leads.
Why Virtual conferences and events will be the future for business communication?
How virtual events and conferences nurture business communication?
Attendees sign up for the virtual event to learn about a product or service or get trained. They also have networking goals in their mind or attend the event for fun and celebration. The virtual events thus create a win-win situation for both the event planners and the attendees, and it caters to the remote audience who are unable to attend in person. They are also cost-effective and help brands achieve better ROI.
Types of Virtual events that will see a rise in 2022:
Some virtual event types you can consider to propagate your business message:
Virtual events are precisely similar to physical events, except they happen over a digital platform. They offer the same experience as in-person events with timed sessions, breakouts, etc. Common types of virtual events that will see a rise in 2022 are,
1. Webinars: They typically last between 45 to 80 minutes. They use video conferencing tools that allow Q/A sessions to provide live or pre-recorded videos and live interaction. Webinars generally attain 100% virtual attendance.
2. Conferences: They have a complex agenda with many sessions, keynotes, breakouts, etc. Virtual conference platforms with in-built engagement tools support them. The platform also allows them to view real-time keynotes and interact with fellow attendees.
3. Online workshops: These are popular virtual events for training people. Their platform should facilitate live Q/A sessions and one-on-one discussions. They should allow a share screen feature to help the trainer share content.
4. Music concerts and celebrations: Apart from business sessions and academic lectures, virtual events are also great venues for virtual celebrations and concerts. They help remote employees of an organization collaborate and interact on a lighter note.
Requirements for hosting stunning Virtual events:
Virtual conferences rely on technology to offer an explicit experience for the attendees. Choosing the best event platform in India is the first step in hosting a spectacular event. This platform is a software tool that offers the best virtual capabilities to engage and entertain attendees. The best virtual platform Almond Virtex serves as a one-stop destination to handle all requirements of a virtual event.
Its powerful video conferencing and webinar tools help organize spectacular virtual events close to a physical event. Virtex offers robust engagement features as it accommodates surveys, live chats, live Q/A sessions, and pills. It’s attendee directories and discussion forums foster networking between attendees and panelists and among attendees. It offers custom landing pages, email interaction, and virtual hang-out spaces for ambient engagement. Virtex is a perfect platform for virtual webinars, conferences, entertainment events, virtual placements, workshops, etc. Its event insights and analytics help measure event KPI during and after the session completes. And their technical team will leave no stone unturned in their path of creating a stunning virtual event.