How to Use Social Media To Advertise a Virtual Event
Organizing a virtual event? Great! We hope you have your social media marketing toolkit ready. With billions of people, social media is where you have to be if you’re looking to build attendance for your event.
Whether an in-person or an online event, promoting it on social media is a must if you want to see a packed house. Not every platform is going to get you the numbers, but that’s where we will help you pick the right ones.
Aside from the fact that a lot of people use it, social media also can help achieve several of your event objectives. Brand awareness, lead generation, engagement, and sign-ups can all be achieved through social media. You just need a great campaign.
So, what are the different ways that you can use social media?
1. Organic posts
By simply creating a solid page or profile and posting content regularly on it, you can gain a lot of followers. Just so you don’t run out of content, create a social media calendar with details of the format and type of content you’re going to post every day and what the theme of your content will be. You can also work with platforms like vFairs, Eventcube, Almond Virtex, Hopin which will give you ideas!
2. Collaborate with your sponsors/participants
This trick works very well if you are hosting an expo or a trade show. Create content that can benefit your and your sponsors’/participants’ audience and share it on both your pages or handles. Association with well-known brands can really boost your image especially if you’re lesser known or relatively new.
3. Pay-per-click and video ads
Online advertising costs money but is still more cost-effective than offline advertising. So, put together an ad campaign and share it across your networks and on websites where your potential audience is active. Social media ads are very effective because they can be highly targeted and visually appealing, especially if you’re using platforms like Instagram.
4. Influencer marketing
Influencer marketing is quickly emerging as one of the most reliable ways for businesses to advertise their products online. So, pick a relevant influencer and use a creative piece of content to let your audience know what’s coming. Influencers typically are very active on social media, post content regularly, and as a result, have sizeable followership. Leveraging their community for your event is another viable way to use social media.
Now that you understand the different ways to use social media, remember a few things.
Make sure your profile on social media is up-to-date. That means that the link to your website, landing page for the event, and videos should be functional.
Choose your social media platform wisely. If you have visually stunning content, you might want to promote that on Instagram. Use LinkedIn if your event is industry-specific, CSR-related, or if it is a virtual team event in the office. Facebook is where you will find people of all ages and backgrounds, so use it as a filter.
Remember to personalize your content depending on the platform you are using. Image-heavy on Instagram and Facebook works better. Pointed, direct messaging is a plus on LinkedIn.
Track and measure your ads/posts. Make use of analytics provided by the social media platform because it can reveal a great deal about your campaigns.
Almond Virtex have a feature of social wall where you can see the post about the event that people have posted on their social handles.
So, there you have it. Social media tips and tricks that you can use for any type of event. Try them and keep improvising for better results. You can also try Almond Virtex: The Most Trusted and Secure Virtual Event Platform for support on your event marketing campaigns.
How Can Companies Organize A Virtual Family Day?
Studies show that companies that are more family-centric have happier and more productive employees. It is understandable that employees whose families are cared for by their companies will want to do their best.
So, how can a family-centric company connect thousands of employees and their families across the globe through a single corporate event? It may seem like a daunting task, but with the right planning and execution, your company might just be able to pull off something extraordinary!
So, here are a few simple steps to organizing the perfect virtual family day.
- Decide your reach
- Figure out a theme to make your event relevant
- Identify a suitable platform
- Finalize the duration of your event
- Have a ‘WOW’ factor to hook your audience
- Use gamification in virtual event platforms
- Promote your event in the right manner
1. Decide your reach
If you are an organization with thousands of employees who are spread over different geographic regions, you may have to organize more than one virtual team event. We recommend that you host multiple events because time and cultural differences cannot be ignored especially when families and little children are involved. If you can only host one event, then pick a time and reach that covers most of your employee population.
2. Figure out a relevant theme
The downside to large-scale events is picking the right theme. Superman may be big in one country but in certain others, it might be another superhero. Similarly, English may not be the preferred language for all your employees and their families. Again, making your event as ‘local’ as possible ensures that you receive good participation.
3. Identify a suitable platform
If you are hosting several corporate events in different regions, then you need a platform that is customizable. Not all virtual event platforms offer the same flexibility. If you are looking to make your event rustic and locally relevant, pick a 100% customizable platform like Virtex. Not only can you tweak the features to suit your needs, but you also have a support team to help with outreach and marketing.
4. Finalize the duration of your event
Virtual events can become abnormally long especially if your agenda is not relevant to the audience attending. So, decide on a duration. Get a count of how many children are attending and decide accordingly. Children have shorter attention spans, so we recommend that you stick to two hours at the most.
If you have a longer list of items to finish, then spread the event out to three or even four days with a grand finale on the last day.
5. Have a ‘WOW’ factor to hook your audience
It is not easy to keep children entertained. So, make sure to include several ‘WOW’ elements in your events. It could be a virtual magic show or a puppet show. These could take place when audience engagement is expected to lower. It could be at the end of a segment, or on the final day of your event.
6. Use gamification in virtual event platforms
Kids love games, but so do adults. Platforms like Virtex give you 100% customization to make and create games of your choice. Ensure that your participants are engaged through these games, so make them interactive and have exciting rewards ready.
7. Promote your event in the right manner
Before the actual event commences, you will need to create some buzz around it. Make use of social media promotion tools on virtual platforms. You can also use your Intranet to promote the event. Make things more relatable to your audience by featuring families of your employees in your promo videos.