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Tag: hybrid event platform

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How to Build the Right Team for a Hybrid Event

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How to Build the Right Team for a Hybrid Event

Hybrid events, those created by bringing together a host of traditional and digital techniques, are rising. But for organizations taking the plunge into a hybrid for the first time, putting together a team of experts can seem overwhelming.

While planning a hybrid event, questions generally come to mind – whether you need two separate teams? Should you be contracting specialists? And what skills and roles does one require to build the right team? Hybrid events are becoming more popular, but with different digital and physical requirements, putting together the team can be confusing.

If you’re about to run a hybrid event, here’s what you need to know about building the right team for your event. These are the points that Almond Virtex follows while planning any hybrid events.

Event Organizer

If you’re planning a hybrid event, you should know the right kind of team to build. This doesn’t mean you need a large team for your hybrid event. But it does mean that you need a director/ organizer who has the overall responsibility and the power to get things done.

The Hybrid Event Director should possess strong communication skills, the ability to collaborate with other departments, and a commitment to planning sessions that bring in the most revenue.

Logistics

Once the programme is finalized, it’s time to sort the logistics. Getting the logistics right for your hybrid event is integral to your overall success. While the accentuation might appear on the in-person side of things, it’s vital that no logistics are missed about the virtual part.

Once the event is finalized, all logistical details must be carefully planned. All aspects of your hybrid event need to be considered so that your virtual component has all its logistical bases covered.

Camera and Sound Operators

Most people prefer to attend in-person events, but with online attendance growing (nearly 70% of events organizers find it’s more challenging to keep attendees engaged during event sessions), you need to make an effort to engage everyone — whether they’re in-person or not.

Choose the right hybrid event platform that provides different tools and features to make your event engaging and interactive.

Sponsorship & Exhibitors

Sponsorship and exhibitors are two of the most crucial aspects of a conference. Therefore, one team should be assigned for your sponsorship and exhibitor’s work. Who can spend time getting sponsors on board for either the virtual or in-person event? They would also be able to work autonomously, thus freeing up some of your time and giving you room to work in other areas of the event.

Marketing & social media

Social media campaigns need to be planned from the start of the event and cannot be an afterthought. However, you should note that many people will attend the event virtually through live cast streaming.

As such, you should plan your social media campaign to cover the whole event and the needs of both in-person and virtual attendees. It’s a good idea to create a set of planning documents to be used as part of your overall marketing campaign.

Data Analysis & Insights

Data is collected when someone registers, signs up for a session or participates in a poll. Data is a currency that seems valuable to many organizations out there, and this is why they want to collect it first and then try and use it. They want to look at what they have, discover insights and trends, and then intelligently use this information. If you want to get the most out of your data at an event, you must analyze it correctly, read between the lines, and make recommendations based on that.

You can also go through the Hybrid Event FAQs to get a better idea of hybrid events and how they need to be planned, and what all areas need to be focused on.

Source by: Almond Virtex
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Blogs

5 Powerful Product Launch Event Ideas

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5 Powerful Product Launch Event Ideas

We all know that events are great for exposure, but they’re also a perfect way to show the world who you really are. Whether it’s a panel, virtual conference event or trade shows, events set the stage for exposure with an added human touch.

Product launch events can be a great tool to use in order to build interest in your new products and services. If done correctly, they can create immense excitement and hype around your products, leading to very positive PR, social media engagement, and credibility with prospective clients.

Companies can launch their product either through virtual event platforms or hybrid events platforms.

What are Product Launch Events?

A product launch is when a company brings a new product or service to market. A successful product launch starts well before the actual release date, and the effects of one will be felt long afterward. It will build anticipation, facilitate an initial influx of sales, and establish momentum that a company can expand upon.

With so many different creative ways to introduce your latest product, you can differentiate your product from the crowd and make an impact effectively.

5 Powerful Product Launch Event Ideas

Here are some of the best event planning tips for a grand product launch that in essence make it different from your average going away party though.

1. Create Buzz about the Event

Businesses have long recognized the value of using social media to announce a new product. Promoting such information creates excitement and connects your business with a larger audience, all while growing brand awareness.

2. Create Unique Hashtag

Encourage everyone at the event to use that hashtag when tweeting, posting or commenting about your event. Doing so will make it easier for followers to track what’s happening at the event and help you create buzz around your brand.

3. Organizing Contests

A well-organized and designed contest can be a great way to get people involved in your product launch. Encourage them to share their opinion or try to guess something about your product. Challenges are a great way of being creative when organizing contests for your products.

4. Do a Pre-Event Survey

As a host, you must be prepared with relevant data and information about your product. Get started with the pre-event survey and the results can give you answers to all those questions that have been on your mind.

5. Have a follow-Up plan

The launch of a new product is an exciting occasion and should definitely be celebrated. But, if you want to reap the maximum benefits from your product launch event, it’s important to follow up in the right ways.

As the necessity to accommodate remote and hybrid events grows, creating a memorable product launch event has become more difficult. However, that doesn’t mean you have to adhere to the same old dull tried-and-tested model that relies exclusively on your product to steal the show. An excellent product can be elevated with the appropriate buzz and become something that everyone wants.

If you are planning to host your product launch event through virtual or hybrid event platforms then there are some platforms like Dreamcast, vFairs, Almond Virtex, Hubilo, Airmeet that provide you with all-in-one solution for any and every event.

Source by: Almond Virtex

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How do Hybrid Elements create Boundless Possibilities for In-Person Events

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How do Hybrid Elements create Boundless Possibilities for In-Person Events

The recent technological advances in the events industry have amplified the power to reach ideal event attendees and efficiently deliver personalized experiences. Whether through mobile collaboration platforms, social media, live-streaming video, or big data analytics, presenters have the power to get their message across to a more engaged audience than ever before.

Hybrid events are an excellent way to reach your audience, achieve the goals of your event and drive measurable results. And this can be done through hosting an event on a fully-fledged hybrid exhibition platform.

Let’s discover how hybrid elements can bring you and your audience together.

Why Hybrid Events?

A hybrid event benefits both live and virtual attendees, therefore, being used by both organizations and individuals to foster learning and engagement.

Hybrid Events occur on both sides of two worlds. There are no one-size-fits-all solutions in event marketing, but there are some proven ways to reach your audience so that your messaging engages them effectively.

The hybrid events trend is gaining momentum at a rapid pace, and here are some of the benefits of that:

Increase Reach and Attendees

If you want to reach more attendees and are considering the hybrid approach, there’s a lot to consider, considering that you need to make different choices. One of the most significant decisions is to focus on driving online leads for your business or instead on in-person leads.

When we talk about building an event, someone would think of the big three-day conference and go there. But it is not that simple. Many companies and brands need to spread their event coverage over weeks or months to reach more engaged audiences.

Audience Engagement

Today the trend of the virtualization of events is on the rise. With modern technology and social media networks, it is possible to communicate and meet people by virtual means. Nowadays, we can use video conferencing, telecommuting or even virtual meetings through online video sites. This feature is related to the event itself and can be used to enhance your event experience.

Sponsorship Opportunities

With hybrid events, sponsors can simultaneously engage with their audience in a live and digital space. The opportunity to get in front of your in-person and virtual attendees provides you with a high percentage of new leads for future sponsorship opportunities.

Access to Data and Insights

A hybrid event platform is an effective way for event organizers to find out more about their attendees, provide them with product benefits, and gain valuable insights into what drives people to attend events.

There are many benefits of hosting hybrid events but we should not ignore the cost or expense associated with them. There are some ways to cut your Hybrid Event Capture Costs that you should use and reap profits from the events.

Hybrid events allow you to expand your event’s reach and provide more control over how you want to run your event. This hybrid approach helps you bring together new attendees and familiarize them with your brand while giving you the ability to create a unique, memorable experience based on their preferences and personal challenges.

Hybrid events offer so many options for safety, creativity and customization; if you’re considering one for your next meeting or event, discuss it with Almond Virtex today.

Source by: Almond Virtex
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Blogs

Hybrid Events Bring Savings, Sustainability, and Greater ROI

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Hybrid Events Bring Savings, Sustainability, and Greater ROI

By now we all know how amazing hybrid events can be in offering the best of both worlds. And they are increasingly becoming a part of every event marketer’s repertoire for the simple fact that they can cut costs and increase savings, are sustainable, and can be used effectively for greater RoI.

It all begins with choosing the right hybrid event platform. Pick one that allows for interaction between both groups of audiences and can be customized according to your needs.

Here is how hybrid events can bring savings, sustainability, and greater RoI.

Lower cost and higher reach

We already are aware that virtual events have a much wider reach than their in-person counterparts. And this applies to hybrid events as well. A wider reach ensures a higher attendance and participation rate. And it’s the 21st century where every business needs a global presence and can benefit from it.

In addition to the massive reach, hybrid events can also prove to be less expensive. This is because they can either eliminate or size down several overhead costs associated with in-person events like venue, equipment, logistics, catering, and so on. With a hybrid event, you can choose a smaller venue and restrict the number of in-person attendees. So, you will end up paying less without compromising the quality of your event.

Lower costs and higher reach means more saving and higher RoI. Moreover, the hybrid model is also quite sustainable because the Internet is only expanding. In fact, it won’t be long before hybrid events move into the metaverse. Some hybrid event platforms like Almond Virtex, Hopin, Airmeet, Hubilo, Eventcube are already experimenting with it.

Flexibility and innovation

Corporate event planners can have more flexibility with different event technology. It is growing at a rapid pace. The introduction of immersive experiences through hybrid event platforms has made it easier to replicate the experience of walking into a real venue, talking to other attendees, listening to speakers, asking questions, and so on. And event marketers don’t have to pay through their noses for that to happen. That’s how innovation brings savings!

If you want an event that boosts brand awareness, you can have it. If you want to improve lead generation and enhance sales revenue, your event can be customized accordingly. So, you then can target your audiences, curate content, and provide bespoke experiences. Happier audiences means higher chances of them wanting to associate with your company. So, flexibility brings you both sustainability and RoI.

Now that you understand how hybrid events can be advantageous, let’s look at a few ways that you can maximize their benefits.

Work with a budget. You might save up by cutting down on the in-person attendance and venue, but you will still need to spend on a good virtual event platform. Be smart about it and choose a platform that is within your budget. Also, have a checklist for choosing a hybrid event venue. It will help shortlist venues.

Finish off your bookings in advance- venue, catering, photography, etc. You might even receive an early bird discount.

Get your sponsorship packages ready and make the benefits very clear. Show your sponsors the amount of visibility and possible revenue that they can earn through your event. This will eventually improve your own RoI.

Source by: Almond Virtex
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The Evolution of Events and Experiential Industry: 2D, 3D and Metaverse Events

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The Evolution of Events and Experiential Industry: 2D, 3D and Metaverse Events

With the evolution of technology, every aspect of our lives has been impacted, including how we receive and share information and how we see the world. Due to the abundance of gadgets and applications, the event industry has taken advantage of technology to communicate with visitors and promote events.

While virtual reality technology has brought many changes to the ways we live our daily lives, there is still a large space to be filled in creating a convincing and immersive metaverse. This is because combining all of the existing XR programs and tools into one place will likely experience it as one big open world instead of thousands of individual online games. With this understanding in mind, it allows you to decipher how people use these different types of technologies.

In this article, we will look at how technology has changed the event industry over the last few years and how the metaverse events are different from 2D and 3D events.

What is the difference between 2D, 3D, and Metaverse Platforms?

Understanding the difference between 2D, 3D, and Metaverse platforms is important. Let’s explore this concept and see how they differ to determine which one is better for you.

2D Event Platform

A 2D virtual event platform comprises a flat grid layout, which combines graphics and labels. The flat design leads the user through the space in an intuitive, step-by-step process. These event platforms offer users an online dashboard to organize their events, collaborate with other team members, send out invitations and RSVPs, track and manage the attendance, and more.

Some 2D hybrid event platforms such as Hubilo, Almond Virtex 1.0, Hopin, and Airmeet are web-accessible, making it simpler for participants to participate in the event from a desktop or smartphone.

3D Event Platform

3D virtual event platforms create a dynamic and engaging experience. With 3D virtual event platforms like Samaaro, Almond Virtex 2.0, and vFairs, you can retain your audience’s attention by creating life-like spaces in a virtual environment. These virtual or hybrid event platforms are meant to provide a full-immersion digital experience for an audience.

Metaverse Events

As the popularity and frequency of events continue to grow, many event organizers are looking for more ways to provide an immersive experience. The Metaverse provides a major opportunity for such events by incorporating blockchain, AI, NFTs, 3D designs, and other digital technologies to power the event platform.

Using metaverse event platforms like Almond Virtex 3.0, Exvo can be extremely beneficial in terms of security, transparency, and trust to the event organizers and attendees.

Why is there so much hype around Metaverse?

Metaverse seems to be the hottest thing in tech these days. Google, Sony, and other giants are jumping into this space with all kinds of ideas. And many people are now talking about a metaverse as if it would be another internet that works inside a virtual environment.

The metaverse — a simulated 3D environment that allows users to interact with one another and their surroundings — promises to be a game-changer for the events industry. As a utility, metaverse can be used as an effective way to communicate information and ideas and for education.

What’s next?

Can you imagine walking up to a keynote speaker or an industry giant on the other side of the planet and asking for advice or just chatting with them? The metaverse can enhance the digital experience of going to an event and lead to more spontaneity for the event-goers. Physical construction costs or building codes don’t limit the metaverse. You can create events with an unlimited number of rooms and meeting places so people can attend events or interact with other attendees seamlessly.

Organizations will use Metaverse gatherings to enhance their brand equity, drive social media engagement, develop new customers, expand distribution channels and generate new revenue streams.

Source by: Almond Virtex
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Tips For Improving Attendee Networking At Virtual/Hybrid Events

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Tips For Improving Attendee Networking at Virtual/Hybrid Events

As more event marketers choose the hybrid way, there is an urgent need to understand the power of networking and how it can be leveraged at hybrid and virtual events.

Engagement and networking go hand-in-hand

It cannot be denied that, when it comes to networking, most virtual/hybrid events are unable to do as well as in-person events. However, it is essential if event organizers are to create engagement at their events. Networking is what encourages dialogue and conversation and delivers value to attendees.

One of the reasons for the lower success rate of networking in virtual/hybrid events is that as long as the event is going, there are different mediums of communication. However, once the event finishes, there is nothing to connect on. In an in-person event, however, attendees have the advantage of water and bathroom breaks, breakout sessions, or just chatting post-event.

In one of our earlier blogs, we looked at the different ways to blend in-person and virtual events. In addition to blending, there are a few other tips that you can try to improve networking at your virtual event.

1. The Platform

The platform you choose determines your event’s success to a large extent. A good hybrid event platform, that has several ways and means to introduce networking between in-person and virtual attendees is what you need.

Tools like one-on-one chats with speakers, Q&As, surveys, polls, and a virtual lobby where attendees can chat up with anyone are at the top of the list.

2. The Design of Your Event

If you’re hosting an event that is designed in a manner where speakers come, deliver their content, and leave, you’re not going to succeed in your mission.

So, spend some time in designing your event in a manner that strategically includes opportunities for networking. Draw up an agenda for each speaker and make sure there is enough time for chats and dialogues in between.

On platforms like Almond Virtex, vFairs, Airmeet, Hubilo, you can make use of ‘breakout rooms’ to send your attendees into a single ‘room’ that facilitates group discussions.

3. The Accessibility of Your Platform

This ties back to the earlier tip we discussed. Not only should your platform have tools for networking, but it also should be easily accessible to your offline and online attendees. Certain virtual event companies have platforms that allow for wonderful networking between their in-person and virtual attendees.

4. Gamification

Gamification is by far the most effective way to improve audience engagement and generate conversations. Create teams that consist of virtual and in-person attendees and have a competition going. It’s going to be a lot of noise, fun, chatter, and networking!

5. Post-Event Networking

Once the event is done, don’t close communication. Enable your attendees to network even after the event is done. Make use of features such as breakout rooms and chat to continue dialogue.

It may seem daunting at first, but with the right planning, networking doesn’t have to be a challenge even in virtual environments.

Source by: Almond Virtex
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Why should people add virtual event components to their in-person events?

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Why Should People Add Virtual Event Components To Their In-Person Events?

Conferences are great. They bring people together, showcase some of the best that the industry has to offer, and can build up to a positive brand image. And when you make them virtual, they can do a lot more!

Hybrid event platforms are probably the fastest-rising business model in tech right now. Marketers want to host hybrid events. They look forward to blending in-person and virtual elements and making the most of both worlds.

While in-person events have their own charm, adding virtual elements to them can be a game-changer for most businesses.

You can save money

Budget is always among the top priorities for any event marketer. And if there is a way for you to achieve your event goals and more without having to expand your budget, you’re not going to refuse. Adding virtual sections to your in-person event can do just that. You can reach a wider audience, provide breathtaking experiences, engage with your audience, track their behaviors, and do much more without having to spend an exorbitant amount of money.

You have more flexibility

Imagine that you’re hosting an in-person event and the venue is suddenly unavailable. It would be prudent to have a backup but in case you don’t, can you imagine the struggle of looking for a new venue? On the other hand, if you decide to switch to a virtual platform and work with a virtual event company, you have the flexibility of choosing the date, time, geography, size, budget, etc. In other words, you have more control over your event.

You have more engagement options at your disposal

While the personal connection of in-person events cannot be effectively replaced, virtual events are a slightly better option if you’re looking to engage with a large group of people at the same time. The best virtual platforms, such as Almond Virtex, Hubilo, Eventcube, Airmeet, Hopin provide different options to engage every attendee. From games to quizzes, and chats to live polls, a lot is available to event marketers through a virtual setup.

With the rising popularity of hybrid events, platforms also provide the capability to connect in-person audiences with virtual audiences.

You can track your event performance better

Is the market benefitting from the virtualization of real-world events?

Most certainly.

Good event technology comes with robust analytics mechanisms that provide very meaningful insights to businesses. They can use this data to drive their objectives for future events or take market-related decisions.

Now that you understand why business can benefit by adding virtual components to their in-person events, let’s look at a few events that you can convert to hybrid ones.

  • Conferences where you have several speakers and attendees.
  • Trade shows and expos where you need to dislay a large selection of products. You can make use of the customization that platforms offer to make your own booths.
  • Award ceremonies that also have performances and family involvement.

In all honesty, any event can have virtual elements to it. And with so many companies doing it, it is time to experiment with hybrid event platforms.

Who knows? You might end up hosting the best event of your life.

Source by: Almond Virtex
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Six Different Ways to Blend In-Person and Virtual Events

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Six Different Ways to Blend In-Person and Virtual Events

For years now, events have been the go-to strategy for most businesses to improve their lead generation, engineer a sales pipeline, build brand awareness, and enhance their customer loyalty. Six out of 10 leaders believe that event marketing is the most effective marketing tool in their marketing mix.

Picture any in-person event you may have attended in the past and you will immediately remember the beautiful venue, the sponsorship videos, exhibits, coupons and other offers, interesting workshops, speeches, and the networking, of course.

After 2020, all of this moved to virtual event platform, but in 2022, it seems like the hybrid model (combining in-person and virtual elements) will be the mainstay for businesses.

However, what is the best way to make this happen?

We have not one but six ways in which you can blend in-person and virtual events. However, before we get started, remember that you must know the goal of your event. Only then will you be able to gauge the real need and effectiveness of blending virtual elements. It makes sense only if the blending of your in-person and virtual events is in alignment with your goals.

1. Stream your events

From music festivals and product launches to weddings and birthday parties, streaming events have become one of the easiest ways to promote an event to virtual audiences in different corners of the world. If your content is good and has always been, rest assured that people everywhere will attend. And that is the reason why big conferences like Salesforce’s Dreamforce have attendance rates that continue to soar.

2. Use good hybrid event technology

There are several hybrid event platform in the market now but you need to choose one that works with your strategy and goals. If that needs some research, account for it and get started early.

To make things easier for you, ensure that the platform has a single registration portal. Working with two separate lists is time-consuming and unnecessary.

In fact, a single page for all your audiences will serve as a good starting point to make them feel connected through the same event agenda, games, and interactions.

3. Engage with your audiences

Every event is an experience and while the in-person attendees are usually touted to feel it better, there is plenty of room for engagement even on virtual platforms like Almond Virtex, Airmeet, vFairs. What you need is to communicate with your service provider and together create opportunities in the form of chats, quizzes, interesting games, and so on.

4. Use social media extensively

If you are wondering how to use social media to advertise a virtual event, then we have news for you. You need to learn, fast. Nearly eight out of 10 attendees are on social media and you can leverage it not just to promote but also to foster that connection between your in-person and virtual attendees like we spoke earlier.

5. Use the same promotional material

A great way to bring engagement up is by distributing similar promotional content before your event and using it to ask questions, create polls and general conversation with your attendees. It could be in the form of blogs, pamphlets, videos, etc.

6. Continue after your event

Once the event is done, you must continue to hold conversations that engage both types of audiences. The event itself is a common factor and how you leverage it to attract your audiences matters. Share your event in the form of post-event snippets, audio, podcasts, blogs, and encourage your attendees to participate in dialogue.

Just like everything else, event marketing too, has changed. All you need is a little flexibility and innovation to catch up and make the most of it.

Source by: Almond Virtex
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Glossary Of Virtual And Hybrid Events Terms

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Glossary Of Virtual And Hybrid Events Terms

If you’re new to this limitless digital world of events, fret not. It is very simple to navigate. All you need is to be aware of a few terms and how they affect event planning and organization. Here is a quick glossary of virtual and hybrid event terms that you need to know. 

AI matchmaking

It is one of the distinct advantages of using certain virtual event platform. AI matchmaking is a feature that makes use of artificial intelligence (AI) to connect attendees based on the information that they share with the platform such as their designation, previous activities, location, etc.

Breakout sessions

A breakout session takes place when a larger event allows for smaller interactions between people for a certain period of time. These sessions take place in ‘breakout rooms’ where attendees can interact and rejuvenate. 

Conference

A conference is a large gathering of people to discuss issues of common interest. It can be either in-person, virtual, or hybrid.  

Engagement tools

The backbone of any type of virtual or hybrid event, engagement tools help keep the audience invested in the event. Using these tools, they can consume content and share their thoughts with the business hosting the event. A few examples are chat, live polls, quizzes, Q&A discussions, etc.

Event app

Event apps are a great way to ensure high levels of engagement even before the event. These apps contain all the information related to the event, allow attendees to register and complete their profiles, connect with others on the app, play games, ask questions, and much more. They must be quick, easy to navigate and integrate with other systems. 

Gamification

By turning engagement activities into games with leaderboards and winners, businesses can make events more engaging and exciting for their attendees. 

Hybrid event

A hybrid event combines both in-person and virtual elements. Any event can be made hybrid using a good hybrid event platform, such as vFairs, Airmeet, Hopin, Eventcube, Almond Virtex. For instance, awards show with only 100 in-person attendees and the remaining joining virtually. 

In-person event

An in-person event is one where attendees physically come together at a venue. For instance, a conference or a book launch. 

Live streaming

Live streaming is the act of capturing in-person events and broadcasting them to virtual attendees. A close analogy would be TV viewers enjoying a match live. 

Networking

The main purpose of any event, networking is an activity where attendees or participants connect on common interests. They may continue to keep the connection alive long after the event is done. 

On-demand video

Most businesses, in addition to streaming their events, also record them and edit and ready them up for on-demand viewing on their websites. 

Registration

If you are looking to attend an event, you will need to register for it. This registration can be either online or offline depending on the type of event. Businesses will ask for basic information and may sometimes need you to provide more specific details such as your interests, professional qualifications, and so on. 

Virtual event

A virtual event is one that takes place virtually through a virtual event platform such as Virtex. These platforms have features such as chats, Q&A, games, and polls, and also address virtual events FAQs for attendees. Any event can be made virtual. 

Source by: Almond Virtex
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How to Use Gamification to Improve Your Virtual Or Hybrid Events

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How to Use Gamification to Improve Your Virtual Or Hybrid Events

How do you think some businesses manage to host the most incredible virtual and hybrid events. Among other things, they use gamification in virtual event platform. Gamification doesn’t mean just playing games. It means creating a game-like setup by throwing in challenges, contests, leaderboards, or quizzes. Gamification allows businesses to leverage the competitive side in most humans and boosts engagement like no other.  

In other words, gamification can 

  • Boost audience engagement 
  • Enable networking among attendees and participants 
  • Even enhance sponsorship RoI
  • Create a lasting impression in the minds of the audience

Now that you understand what gamification is and why you should try it, let’s look at how you can use it effectively in your hybrid event platform. 

1. Goal setting

While we believe that rewards and competitions get attendees going, we also think it is important to decide the purpose of adding gamification to your event. Are you looking to do it for more brand awareness, or is it to increase sponsorship RoI? Identifying goals and introducing gamification that is in alignment with them is more likely to help you hit the jackpot. 

2. Knowing which game to pick

It makes more sense to have a game of virtual basketball at a shoe launch than an automobile launch. So, make sure that your game is relevant to your goal and to your event. For instance, at the shoe launch, you could have a virtual basketball tournament with different levels of difficulty. The winner’s reward could be the new shoes you are launching. 

You could also partner with a well-known gaming company and that can help you promote your sponsors as well. 

Similarly, if you’re hosting an employee night, then team-building activities like scavenger hunts, escape rooms, and group trivia tournaments are perfect. They bring people together and are fun. 

Along with the right game, choose the most suitable rewards too. When you know that the speaker at your event is in-demand, you could make time with him/her, a reward. Similarly, if you have a trade show, then discounts and coupons could be a reward. 

3. Involving your sponsors

Dedicate one or two of your games to your sponsors. Let them lead in deciding what the challenge and the reward for it would be. Sponsors could promote their products as rewards or offer heavy discounts to winners. This way, they will feel in control of that particular part of your event and will be happier. It also improves their chances of a strong RoI.

4. Rule setting

Every game has a set of rules and that’s what makes it all the more fun. Communicate with your attendees and keep them well-informed of the rules. You could make a slideshow or a video to make the rules easy to remember. Using the best virtual event platforms such as vFairs, Almond Virtex, Airmeet, Hopin, Eventcube can help take care of these little details.

5. Tracking your games for the future

Gamification may not always work. So, it is important to keep track of who’s enjoying what. So, make sure you are closely monitoring these activities. If the virtual basketball tournament didn’t go as well as expected, you could try something different in the future. That’s how tracking helps! 

At the end of the day, gamification is supposed to bring in that element of fun and help your attendees learn while playing. So, with that in mind, reach out to Virtex. 

Source by: Almond Virtex