How can venues plan for hybrid events in the future?
The developments in event technology have forced venues for corporate events to rethink their strategy. These venues now are looking to become hybrid-event friendly and embrace smaller in-person events.
It always pays to be well-prepared for the future and we are going to look at what these venues can do to minimize losses and gain business.
The story of the hybrid event
From hosting virtual events, businesses have now switched to conducting hybrid events where a section of the audience is in-person and the rest of it is virtual. Hybrid events have helped businesses retain the intimacy of in-person while giving them scalability and reach of virtual. Naturally, 7 out of 10 businesses want to continue to host such events in the future.
Hybrid events and venues
While a large percentage of the audience is virtual, hybrid events still require good venues that can support their virtual audience as well. As the event goes on in the venue, video cameras do their good work of capturing the event and either streaming it to the virtual viewers or upload it to cloud.
Either way, your venue will be visible to hundreds of thousands of people. So, you need it look good, professionally done up, and polished. Moreover, you need to be able to support the business that is hosting the event through a stage or a podium, an audio-visual setup, broadband or wired connection to the Internet, while ensuring that it is able to accommodate the in-person attendees.
So, ensure you have the following available at your venue
Ability to support technology
The best hybrid event platforms can make a lot happen through a virtual event. However, they need the support of good broadband, like we discussed earlier. So, if you’re opening up your venue for hybrid events, check your broadband speed and confirm that it can support high quality streaming and augmented and virtual reality.
If there is 5G in your location, talk to your superiors to see if you can upgrade to it. Often venues that are unable to keep up with growth in technology lose out.
Good cameras and microphones
Some businesses insist on using their own cameras because they have partnerships and trusted vendors. However, it doesn’t hurt to know your own range of suppliers and keep them handy. Before you commit to the event organizers, make sure you have dry runs with these cameras yourself. They must be able to capture in ultra high-definition (UHD) and be of top quality.
The same applies to microphones as well. Since there is a virtual audience, high quality audio is a must. Deploy an audio technician who is constantly checking for noise and other disturbance.
This is almost a no-brainer. You need to be able to support the event in case of tiny issues or equipment failure. So, have a team of highly trained technicians ready at the venue on the day of the event. With virtual event platforms like Virtex, you can also seek support of their internal staff.
Push your event organizer into having at least two dry runs before the actual event so you too can identify gaps and fix them if needed. Make a checklist for each area of the event- audio, video, Internet, and so on.
You can also promote the event on your social media channels. A great way to promote and market your next hybrid event is through social media. So, try different platforms like vFairs, Airmeet, Almond Virtex, Hubilo, Eventcube and prepare the world for what’s coming.
5 Reasons Why You Need New Lead Capture Strategies at Your Event
The shift has happened and corporate events are likely to stick to the hybrid model even in the near future. But, this change in trend brings its own set of challenges. For instance, how does one ensure the same kind of networking and personal touch with virtual elements? And that’s just one of the possible issues.
One of the reasons why businesses host events is to expand into newer markets and consequently, grow. And the foremost requirement to go down that path is good quality leads. However, using traditional lead generation tools for virtual events might not be the answer. What you need is a fresh set of lead capture strategies. Here is why.
1. Audiences are distributed
With hybrid events, you know that your audiences are spread out and possibly from different backgrounds. In such a case, a simple registration form will not suffice. What you need is a good virtual event agency that also handles hybrid events and can help your attendees create a profile for themselves either on your event app or on the platform itself.
Platforms today are really smart and can help you classify your leads according to the information in their profiles. So, you could have different lists for local leads, international ones, or repeat customers.
2. Audiences prefer contactless transactions
After COVID, in-person events rely on contactless technologies and have now begun to distribute evet passes with QR codes that just need to be scanned. Now, this QR code can be used effectively by businesses by linking it to the profile of an attendee.
Through an event app, your attendees can access their profiles and you can incentivize them by rewarding them with points, cashback, free webinars, etc. when they perform an action at your event. So, this way your interaction will be completely contactless while being able to capture leads effectively.
Moreover, contactless transactions are also eco-friendly and sustainable, so brownie points there!
3. Audiences don’t mind on-demand content
You don’t always need tips to build your network at the virtual event itself. Instead, you can continue to expand it after your event is done. If you’re not using on-demand content to capture leads, then you’re missing out on a lot of business.
Several attendees prefer to watch content on the website once the event is over. They like the edited videos, the snippets, the highlights, and the way information is presented. So, put in the hard yards and invest in a good video editing team.
Once you upload your content to the website, you could capture basic information about your visitor.
4. Audiences are active on social media
Nothing like social media to capture and nurture leads. And most attendees have at least one social media account. So, widen your presence on social media and generate buzz before the event begins. Using analytics offered by these platforms, track the performance of your posts and you will find yourself with a fresh set of leads.
5. Audiences want virtual engagement
Many businesses host virtual events to increase their engagement rates and platforms such as Hopin, Almond Virtex, Airmeet, Hubilo can handle everything virtual event-related, including creating an engagement strategy. By making use of features such as chat, live polls, Q&A, and so on, you can build a lead pool.
It’s time to stay abreast of the ways of the world and use virtual event technology to its maximum potential. Lead generation is faster, more efficient, and cost-effective if this technology is used the right way.
Five Easy Tips To Beat Boredom In Virtual Events
If you’re hosting a corporate event in 2022, you must make sure that it stands out. With screen fatigue being at an all-time high, nobody has the will to sit through a virtual webinar or workshop. Businesses need to factor in the boredom that comes with virtual workshops or events and look for ways to make their events more interactive and interesting.
So, how does one ensure that their attendees are having fun? We think it begins with great content and a few virtual team-building activities.
Let’s say you want to host a virtual workshop on robotics. Ask yourself if you have something truly valuable. Run-of-the-mill stuff will not work. You need original content drawn from your experiences or from those of others.
But just content is not going to get you the desired results. You will also need to ensure it is delivered the right way.
1. Illustrators or graphic artists
Did you know that there are illustrators who can visually represent your entire content as you speak? So, if you’re delivering a small segment on the types of social media marketing, this illustrator can rapidly scribble a visually appealing version of the same information. This technique called digital live scribing ensures that your participants learn better and take something back to share in their circles.
2. Creating lifelike scenarios
One of the biggest advantages of using a powerful virtual event platform is the ability to provide an immersive experience. For instance, on Virtex, you can literally replicate the look and feel of a physical venue. You can create signboards, tables, participants, halls, and much more. Now, make the whole event interactive by having your attendees drive to the venue, check in with their passes, pick the hall for their event, and so on.
Once they are in the particular hall too, you can decide how you want to keep them engaged. You can have them ask questions, participate in quizzes, or take some action.
3. Bring in a star
If your virtual workshop is on cooking, rope in a celebrity chef. People love to interact with stars and your event participation will definitely be worth the effort. Anyway, your participants are less likely to be bored if they are following along with the chef’s recipe.
4. Host live competitions
For both offline and virtual events, competitions always draw big crowds. The euphoria and excitement around a contest are unbeatable and all you need to do is maintain it through the duration of your event. If you’re having a workshop on virtual reality, then it must include a contest where participants compete to design a simulation.
5. Have at least one team-building activity
At a physical event, attendees will network. But networking becomes a little difficult when it has to be done virtually. So, be the catalyst and have a few fun-filled virtual team-building activities. Let’s say your workshop is on gardening. Make sure to include an activity where attendees work in groups to find the best natural fertilizers or something along those lines. The idea is to bring them together and have them work as a team.
How Can Companies Organize A Virtual Family Day?
Studies show that companies that are more family-centric have happier and more productive employees. It is understandable that employees whose families are cared for by their companies will want to do their best.
So, how can a family-centric company connect thousands of employees and their families across the globe through a single corporate event? It may seem like a daunting task, but with the right planning and execution, your company might just be able to pull off something extraordinary!
So, here are a few simple steps to organizing the perfect virtual family day.
- Decide your reach
- Figure out a theme to make your event relevant
- Identify a suitable platform
- Finalize the duration of your event
- Have a ‘WOW’ factor to hook your audience
- Use gamification in virtual event platforms
- Promote your event in the right manner
1. Decide your reach
If you are an organization with thousands of employees who are spread over different geographic regions, you may have to organize more than one virtual team event. We recommend that you host multiple events because time and cultural differences cannot be ignored especially when families and little children are involved. If you can only host one event, then pick a time and reach that covers most of your employee population.
2. Figure out a relevant theme
The downside to large-scale events is picking the right theme. Superman may be big in one country but in certain others, it might be another superhero. Similarly, English may not be the preferred language for all your employees and their families. Again, making your event as ‘local’ as possible ensures that you receive good participation.
3. Identify a suitable platform
If you are hosting several corporate events in different regions, then you need a platform that is customizable. Not all virtual event platforms offer the same flexibility. If you are looking to make your event rustic and locally relevant, pick a 100% customizable platform like Virtex. Not only can you tweak the features to suit your needs, but you also have a support team to help with outreach and marketing.
4. Finalize the duration of your event
Virtual events can become abnormally long especially if your agenda is not relevant to the audience attending. So, decide on a duration. Get a count of how many children are attending and decide accordingly. Children have shorter attention spans, so we recommend that you stick to two hours at the most.
If you have a longer list of items to finish, then spread the event out to three or even four days with a grand finale on the last day.
5. Have a ‘WOW’ factor to hook your audience
It is not easy to keep children entertained. So, make sure to include several ‘WOW’ elements in your events. It could be a virtual magic show or a puppet show. These could take place when audience engagement is expected to lower. It could be at the end of a segment, or on the final day of your event.
6. Use gamification in virtual event platforms
Kids love games, but so do adults. Platforms like Virtex give you 100% customization to make and create games of your choice. Ensure that your participants are engaged through these games, so make them interactive and have exciting rewards ready.
7. Promote your event in the right manner
Before the actual event commences, you will need to create some buzz around it. Make use of social media promotion tools on virtual platforms. You can also use your Intranet to promote the event. Make things more relatable to your audience by featuring families of your employees in your promo videos.