How essential is networking for hybrid events?
One of the biggest challenges of hybrid events has been effective networking. However, recent studies have revealed that marketers organize hybrid events for more engagement. So, there is a gap that needs to be bridged because networking is very essential for any event, including hybrid ones.
Why is networking important?
Imagine the number of attendees at a regular corporate event. As an attendee, if you don’t have the opportunity to network with at least a few of them, you are likely missing out on opportunities to further your career. And as an organizer, you stand to gain a lot in the long run if you are able to create a good networking atmosphere for your attendees.
If your event is known to be a networking ‘paradise’, you are more likely to attract top talent, better participants, sponsors, and the like. So, whether it is a virtual or a hybrid event, ensure that you have your networking capabilities set.
How can you ensure better networking at your hybrid events?
1. Choose the perfect networking platform
While there are several good hybrid platforms out there, the best hybrid event platform understands the power of networking and has in-built engagement and networking tools like a virtual lobby, chat, breakout rooms, matchmaking, etc. So, before everything else, make sure to research and find a good virtual platform.
2. Push your attendees to complete their profiles before the event
Some smart hybrid platforms such as Hubilo, Almond Virtex, Airmeet, Hopin, vFairs can automatically match your attendees to other companies, and people of their interest. However, this can be achieved only if you have some relevant information about your attendees. So, make basic details like location, company, role, etc, mandatory so that the rest of it can be handled by your event technology.
3. Use social media to its full potential
Create an event page and use an event hashtag. Make sure to invite as many of the possible attendees and then keep posting on the page. It can serve as a great networking spot before the event begins. You can continue to make use of this page and use event hashtags to identify who’s been talking about it and bring like-minded attendees together.
It needs to be said that hybrid events are transforming the events industry. So, for your upcoming events, this page can continue to remain and be used to retain visitors, customers, and brand ambassadors. So, have a social media calendar for the page and continue to keep in touch and build a community.
4. Create an app
Today, when there is an app for pretty much under the sun, you definitely need one for your event. It can be the perfect starting point for your attendees. You can upload regular updates, including information about your speakers, workshops, profiles, and much more. The app can also include chats, polls, quizzes, and other engagement abilities to add to your networking strengths.
Businesses that understand the power of networking in hybrid events and ensure that it takes place in their events are more likely to have a higher attendance rate, better engagement, brand recall, and a stronger sense of community.
Five Ways to Cut Your Hybrid Event Capture Costs
There are undoubtedly many benefits to hosting hybrid events. We could even talk about how hybrid events are transforming the events industry. However, one thing to look into keenly is the cost associated with them.
With hybrid events, since one portion of the audience is in-person, some organizers would like that part of their content to be captured as well. After all, any content shared during your event is great material for marketing. So, do not make the mistake of foregoing the capture of content altogether.
Capturing events on-site can seem expensive. However, with a few simple tricks, you can save a good amount of your resources and even reap profits.
1. Skip Videography
Cameras have gotten quite smart today. Video cameras come with remote-control heads and they can also pan all across the room, remotely. That means you can do away with videography services.
Before you do that, ask yourself what kind of event are you having. If it involves a lot of movement on stage, it might not make sense to lose the videography because it still captures much more content than remote video cameras.
2. Don’t Capture EVERYTHING
One of the greatest advantages of event marketing is that you can make it available on your website as content. But your hybrid event planning should account for sections of the event that can be used later.
Let your venue provider know your budget and that you’re open to trying different bandwidths. Sometimes, the lower level is as good alive.
Moreover, live streaming can be very expensive. So, cut your costs by reducing the live streaming coverage. Instead, decide what needs to be live and what can be made available on-demand later.
3. Don’t Be Afraid To Negotiate
One of the reasons why live streaming can be expensive is the associated charges of wireless connectivity. Most venues have fast enough hard-wired internet. It is cheaper. Now, what you will need to do is negotiate the charges for using this facility.
You reaches the higher level and you end up paying lesser. You will be surprised by the amount of money you can save there.
4. Play around with your options
If you’re not using a videographer, then you might miss out on capturing the feeling of the entire event for your virtual audiences. However, give them the content that they are looking for. You can use a high-resolution camera and place it closer to the speaker. This method too can help cut down costs. If that doesn’t work for you, you can also use stream the audio and the slides that are being presented. Anyway, the best hybrid event platform have several engagement options for virtual attendees to feel connected to the speaker.
5. Monetize your content
You’re capturing content so that it can help you find on-demand viewers. So, don’t be afraid to monetize it. Try simple pricing strategies such as a package to see everything or just the speakers. There could be another package for live vs. post-event content.
Again, you’ll be in for a surprise. People are willing to pay for good content. So, ensure that you market your event and create good teasers so that you can push more people into paying for the entire content.
Hybrid event platforms like vFairs, Almond Virtex, Airmeet, Hopin can help you with distributing this content and give you valuable data with actionable insights. So, you can figure out who is more likely to purchase and who needs a different approach.
HYBRID EVENTS FAQs
The growing popularity of the hybrid event format is a blessing for the global event industry. The digital age has resulted in a remarkable simplification in people’s lives. In this regard, there are more and more chances to combine traditional events with virtual components to attract the attention of a more extensive audience base.
In this article we will learn about hybrid events, why they are essential, and how they are different from virtual events.
What are Hybrid Events?
The hybrid event format combines in-person and on-screen components, with the option to attend either in-person or virtually through an online platform such as Almond Virtex. It also helps businesses in building a larger community, as well as breaking geographic barriers.
Why are hybrid events important?
Hybrid events provide an avenue for expanding the reach of your in-person events, and a best hybrid event platform can take an in-person event from an okay experience to a truly great one. By combining the features of both, conducting hybrid events is beneficial in many aspects, such as:
- Reduced Cost
- Higher Reach & Attendance
- Better ROI
- Enhanced Flexibility
- Real-time data and Insights
- Increased Audience Engagement
- Better exposure to sponsors
How to organize a hybrid event?
Hybrid Events combine the power of in-person events and the flexibility offered by a virtual component. These events can be hosted as webinars, podcasts or replays.
- Set a budget for an event
- Create a perfect plan
- Choose the best hybrid event platform
- Prepare your speakers
- Promote your event to create a buzz
Why will hybrid events be the future?
Hybrid Events are the way of the future, as demonstrated by top companies across various industries who have already incorporated this format for their events. They gives you the leverage of reaching a broader audience that can engage and connect from anywhere.
With global reach, lesser expenses and higher ROI, hybrid events are the future of conferencing and networking.
Why has hybrid conferencing become so popular?
Hybrid events take the best of both worlds — your virtual event, where you can communicate with thousands of attendees and build your brand presence, and an in-person component to generate qualified leads and meet few people in a controlled safer environment.
Difference between Hybrid events and Virtual events.
The pandemic forced lots of business, networking and social life to shift online. And here, virtual & hybrid event comes into the picture.
Virtual events are virtual conferences, virtual summits, internet conferences/summits, tele summits or webinars. They are online versions of in-person events, which enable people to attend meetings virtually and live via webcam.
Hybrid events are a relatively new concept. Although sometimes confused with Webinars, these methods of holding an event let hybrid event planners cash in on the benefits of both online and in-person events. Many companies are using the hybrid approach for their conferences and live events.
What are the best Hybrid event platforms?
There is an end number of platforms that organize events virtually, and choosing the right platform for your event plays an essential role in the event’s success. But the questions arise what to look for in a hybrid event platform?
You will search for a platform that combines traditional events with virtual components to attract the attention of a more extensive audience base.