AI & Machine Learning in Marketing
An era of accelerated technology is giving life the potential to flourish like never before. One such technology is Artificial Intelligence – a modern approach which is crossing the possibilities of super-intelligence. Today, AI has the potential to become more intelligent than any human.
From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly.
AI is really taking over the world. Artificial intelligence is more than just a buzzword and is now deeply embedded in our daily lives. The AI technology gives businesses a competitive edge and is available to developers or businesses of any size or budget.
Now, enough of flattering. Let me tell you what Artificial Intelligence is?
Artificial Intelligence is defined as a program that can sense, reason, act and adapt.
Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner the intelligent humans think.
The term was coined in 1956.
This term has captivated the mind throughout the world and has many significant uses. Let me share some of the applications of Artificial Intelligence which will rely on it totally in the coming future.
Use of Artificial Intelligence in Agriculture
The rapid adaption of Artificial Intelligence and Machine Learning is seen in agriculture, both in terms of agricultural products and in-field farming techniques.
Companies are developing and programming autonomous robots to handle essential agricultural tasks such as harvesting crops at higher volume and faster pace than human labors. Technologies such as Artificial Intelligence, Cloud Machine Learning, Satellite Imagery, and Advanced Analytics are empowering smallholder farmers to increase their income through higher crop yield and greater price control.
Today, one of the highest priorities for farmers is weed control and ongoing challenges as herbicide resistance becomes the more commonplace. An estimated 250 species of weeds have become resistant to herbicides. Companies are using automation and robotics to help farmers find more efficient ways to protect their crop from weeds.
Many companies are relying on AI and utilizing this technology to get their farming more advanced. Companies like Harvest CROO Robotics Crop Harvesting have developed a robot to help strawberry farmers pick and pack their crops. The company claims that its robot can harvest 8 acres in a single day and replace 30 human laborers. Berlin-based agricultural tech startup has developed an AI application called Plantix that reportedly identifies potential defects and nutrient deficiencies in the soil. Another company called Sky Squirrel Technology using drones to vineyards. The company aims to help users improve their crop yield and reduce crops.
Use of Artificial Intelligence in Marketing
Marketers were somewhat reluctant few years ago to incorporate Artificial Intelligence in their Digital Marketing strategies. But now they have gained a lot more confidence in using AI since its ambiguity has been reduced w.r.t result it can provide.
In the coming future, both AI and Machine Learning will be the most important data initiatives. A survey indicates that 51% of the marketers are already using AI and 27% more are planning on incorporating this technology next year.
Today, AI has the capability to create and generate content. A machine that creates content from scratch. There are certain areas in which content created by AI can be useful and help attract visitors to your website. It can write reports and news based on data and information. AI is not only able to generate content but it can curate it also and make it possible to better connect with visitors on certain websites and show you more relevant content.
For example, the Netflix recommendation system can also give you a suggestion for movies and T.V shows you might find interesting.
Another interesting field that has vastly adopted AI is Digital Marketing. For example, Facebook and Google ad platform already use machine learning and AI to find people more prone to making the advertisers desired action and to achieve this, they analyze the user’s information like their interests demographics and other aspects to learn and detect the best audience.
Innovations like Amazon Echo, Google Home, Apples Siri and Microsoft Cortana make it easy for people to perform searches by just pressing a button or saying a voice command.
Moreover, the application like Grid that uses AI to design a website based on user-provided information like images, text, calls-to-action etc. They can make the website look professional in much less time and an unbeatable price.
Hence, Artificial Intelligence has dominated the market in such a rapid manner that it will be a backbone of marketing in the coming future.
Use of Artificial intelligence in E-commerce
Many e-commerce businesses are already using forms of AI to better understand their customers, generate new leads and provide an enhanced customer experience. Major tech firms such as Facebook, IBM, Google, and Yahoo have already publically expressed their focus on developing artificial intelligence as a new source of business.
Today, many e-commerce companies are using AI to build better relationships with customers by incorporating chatbots into their marketing strategies.
E-commerce websites are using chatbots to improve customer support service. Chatbots are built using AI and are able to communicate with humans. They can also collect your past data and provide you with a very personalized user experience. Chatbots are providing 24/7 customer support to buyers.
This helps in understanding the customer behavior of the whole population as well as of the individual buyer. Understanding the customer buying pattern can be made E-commerce to make changes wherever needed and predicting the next buy of the user also.
AI is helping e-commerce companies like eBay, Target, and social media giant Pinterest take the guesswork out of online shopping by simplifying the search process. Pinterest also reported that 93% of its users use the site top plan purchases. Many brands are using chatbots to simplify the user experience and whether humans realize it or not, they are having functional, personalized relationships with robots.
The deployment of Artificial Intelligence into E-commerce has given a new dimension to the business. AI has enabled the business to work more efficiently and in a more competent manner. AI in e-commerce helps to achieve objective more effectively. It is expected by 2020, 85% of the enterprises will be overtaken by Artificial Intelligence and is finding a drill in every industry.